Like the others on the Lost island telling the castaways that the people on the boat are bad news, I think media distribution is headed to a worse hell. While watching Lost Missing Pieces from ABC.com, I noticed that not only are you submitted to their ads from Verizon, you can’t control the playback of your video. If you missed what someone said, you have to wait until the video is over, probably watch another ad from Verizon (see I even remembered the company) and then, get to watch your video again.
I saw a headline the other day that our buddies in Redmond, Microsoft, were working on patenting a technology that would make it impossible to skip ads in digital media. Great. The ship off the coast is not Penny’s boat, Naomi has a Locke thrown knife in her back, and the easy times of fast-forwarding through commercials is coming to a halt.
Namaste.
